Decision Factors

Answer these questions to get an equity matrix for your founding team. Some questions may have multiple founders as the answer. If a question is not applicable, leave it empty.

Who is the CEO?
Which founders are programming most of the site/app?
Who had the original idea for the startup and convinced the others?
If you hire a few developers, would one of the founders become their manager, and if so, who?
Which founders are working part-time and will join full-time once you get funding
If this founder left, it would severely impact your chances of raising funding
If this founder left, it would severely impact your development schedule
If this founder left, it would compromise your launch or initial traction
If this founder left, it would probably prevent us from generating revenue quickly
Who writes the blog and the marketing copy that goes on the site?
Who comes up with most of the features?
Who has a spreadsheet with budget estimates or simulations
So far, who pays for basic business expenses?
Who pitches investors?
Who is well connected with your target industry, providing introductions to potential customers, investors and influencers?
Who is working on this full time now?
What is the full time salary at last job ( If never worked, estimate salary for the next job)
How much money you have invested so far?